WRCTC News Media Training for Narcotics and LE
Time & Location
This course will teach First Responders, Command Staff, and Public Information Officers how to build successful media relations programs that deliver their agency’s messages to citizens through traditional and social media.
The class combines lectures with hands-on exercises and includes on-camera training. Students will encounter “crisis” scenarios and brief on “breaking” news. Classmates will play the role of aggressive reporters. Critiques and discussions will follow.
The course traces the development of news media, providing the history that has led to the emergence of social media as an important force. Students will exchange “Best Practices” in the use of social media to promote their agencies’ objectives.
Participants will learn how to:
Be proactive in dealing with the news media
Improve on-camera performance
Control TV, radio, online, and print interviews
Stage and conduct successful press conferences
Write press releases that shape the story and encourage coverage
Manage media relations in a crisis when it "hits the fan”
Anticipate media demands and understand what drives coverage
Build trusting relationships with reporters and editors
Enhance an agency's reputation by promoting its good works